We showed that money is happier when it’s digital—
even the penny.

TV, Social, Print, Web3 Activation

The campaign kicked off with a TV spot featuring Abe Lincoln himself…

Then, we made Abe a TikTok influencer…

Then, TikTok influencer Emily Zugay redesigned the penny to be more “modern”…

Then, we took the conversation to Instagram…

And finally, the penny made it to the blockchain, with a Web3 experience that lets users mint their very own penny NFT and redeem it for a penny hat costing .01¢.
Tap the image to try it for yourself.