We partnered with car celebrity Doug DeMuro to sell a legendary truck with crypto on his auction site Cars & Bids.

Social Activation

The campaign kicked off with a TV film featuring a truck salesman.

Then, we brought in Doug to help us show the world that crypto really is the fastest, cheapest, and safest way to buy cars and trucks.

The truck auction ran for 7 days, and the final bidder was required to pay with crypto, which they happily did because it was the easiest car purchase they’ve ever experienced.