Infiniti: QX50 Reveal

Experiential Film/ Event

We helped reveal the all-new Infiniti QX50 at an event the night before the 2017 LA Auto Show. An immersive 360-degree film explored our human capabilities and showed how the QX50 can help push them further. The audience was placed in the center of five 50-ft screens in a circular formation.

Role: Concept, Copy, Editorial Creative Direction


Online Version


360 Version

Move around the film with your mouse or directional arrows.


Images from the event:


Streaming platform supporting films:


Agency: 72andSunny

ECD: Gui Borchert

CD: Sean Matthews, Nate Virnig, JC Abbruzzi 

AD: Gideon Gillard