Infiniti: QX50 Reveal
Experiential Film/ Event
We helped reveal the all-new Infiniti QX50 at an event the night before the 2017 LA Auto Show. An immersive 360-degree film explored our human capabilities and showed how the QX50 can help push them further. The audience was placed in the center of five 50-ft screens in a circular formation.
Role: Concept, Copy, Editorial Creative Direction
Move around the film with your mouse or directional arrows.
Images from the event:
Streaming platform supporting films:
ECD: Gui Borchert
CD: Sean Matthews, Nate Virnig, JC Abbruzzi
AD: Gideon Gillard