TV/ Pre-roll/ Social
For the launch of Black Ops 4, we collaborated with Call of Duty gamers to create dozens of films using the game as a creative canvas. From porta potties to helicopters mating, the films showcase the fun, irreverent, and awesomely absurd things the Call of Duty community is all about. Tim & Eric, as well as Jonah Hill and his studio even made films of their own. This campaign lead to biggest launch day digital release in Activision history. Welcome to the party.
Role: Concept, Scripting, Game Capture and Editorial Direction
JJ, TJ, and Derek Watt are all brothers who play in the NFL, in case you’re like…Watt?
Someone on Reddit shared a game glitch…so we turned it into this:
A deadly YouTube pre-roll:
This was a real phone number, btw.
Even Tim & Eric made a film:
The brainchild of Jonah Hill and his creative studio GrandSon:
And finally, this film was my personal favorite—but it never saw the light of day:
CD: Ben Hodgin, Josh Braithwaite
AD: Gideon Gillard